Okalani was founded by two lifelong friends who developed an interest in running a business during their time at college. Like many, we weren’t sure what path we wanted to take — the original idea was actually to start a pressure washing business but it didn’t take long to realise our hearts weren’t in that.

What we did share, though, was a deep appreciation for fashion, design, and storytelling. That spark quickly turned into late-night brainstorming sessions, mood boards, and eventually, a vision for a clothing brand rooted in purpose and style. From there, Okalani was born — a brand that blends elevated streetwear with rich creative narratives and cultural depth.

This project is more than just a business — it’s a reflection of who we are and what we value. What started as an idea between two mates is now a growing brand, and we’re just getting started.

Okalani is a clothing brand that blends elevated streetwear with a deep respect for culture and design. Our mission is to create premium, minimalist but simultaneously intricate fashion that connects with our audience through ambiguous storytelling, function/style, and a commitment to nature and ethical production. We aim to provide timeless, high-quality pieces that resonate with those who value culture, purpose, and exclusivity in their clothing choices.

Our vision is to be a leading brand in the streetwear space, known for its unique aesthetic that celebrates both modern culture and traditional craftsmanship as well as incorporating meaningful story and background into every piece. We want to empower our customers with more than just clothing, but a sense of belonging to a community that values style, self-expression, storytelling, and sustainability. By pushing the boundaries of fashion with increasingly ambitious projects, Okalani aspires to redefine streetwear and inspire conscious consumption.